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CIW Social Media Strategist Training & Exam

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71% of all internet users are also social media users and these statistics are expected to continue growing. In 2019, it is estimated there will be 2.77 billion social media users, with Facebook having at least two billion of that astounding figure.

For businesses, that size target audience can’t be ignored and that is why social media job roles have become commonplace in the job market. The growth of social media has been exponential: it’s hard to think that just over ten years ago, the social media sections of marketing teams didn’t exist, or were just a fledgling seed about to blossom into a fully operational component of the digital workforce.

This CIW Social Media Strategist training and exam package will teach you how to create and analyse a social media campaign to make appropriate business decisions. It is ideal for anyone looking to understand social media beyond a mere usage of an account, or anyone aspiring to become a social media marketer.

CIW Social Media Strategist Exam
The exam needed for full certification (1D0-623) is included:
55 questions
76% required to pass
90 minutes time limit
CIW Social Media Strategist Exam Domains
Domain 1: Introduction to Social Media
Domain 2: Social Media in Business
Domain 3: Social Media Strategy
Domain 4: Social Media Campaigns
Domain 5: Social Media Platforms
Domain 6: Social Media Presentations and Blogs
Domain 7: Social Media Risk, Reputation and Crisis Management
Domain 8: Social Media Advertising
Domain 9: Social Media Metrics and Analysis
Domain 10: Social Media Reporting and Optimisation
Explain business uses of social media
Identify steps involved in a creating successful social media campaign
Discuss crowdsourcing and crowd shaping strategies
Identify strategies and tactics for creating and using folksonomies
Summarize and deploy typical social media metrics
Explain the concept of gamification in relation to social media, including peer-based endorsements
Identify and use tactics for gathering and analysing data
Explain specific user-tracking techniques
Track virtual and brick-and-mortar business using social media and Web technologies
Explain and interpret data reuse strategies
Create reports about strengths and deficiencies of existing social media strategies
Exam included for full training and certification, making this a cost-effective package ideal for those looking to build knowledge and attain validation
Live Chat Tutor Support is available for a small additional fee, this will give you guidance from a subject matter expert within minutes of you asking any question
24-hour, Monday to Friday customer support included
24/7 access to the course content for one year, study anytime, anywhere!
Manage and investigate social media campaigns that will make a lasting impression on consumers


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