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CIW Social Media Strategist Exam – 1D0-623



The CIW Social Media Strategist exam will certify your skills in using social media as part of a wider business strategy. The 1D0-623 exam is aimed at those who have completed or purchased the CIW Social Media Strategist course. Once you have completed the exam, you will have a globally recognised certification from CIW showcasing your ability to create and analyse social media campaigns that address organisational issues and stick in the minds of your target audience.

CIW Social Media Strategist Exam
55 questions
76% required to pass
90 minutes time limit
CIW Social Media Strategist Exam Domains
Domain 1: Introduction to Social Media
Domain 2: Social Media in Business
Domain 3: Social Media Strategy
Domain 4: Social Media Campaigns
Domain 5: Social Media Platforms
Domain 6: Social Media Presentations and Blogs
Domain 7: Social Media Risk, Reputation and Crisis Management
Domain 8: Social Media Advertising
Domain 9: Social Media Metrics and Analysis
Domain 10: Social Media Reporting and Optimisation
Key Learning Points
Explain business uses of social media.
Identify steps involved in a creating successful social media campaign.
Discuss crowdsourcing and crowd shaping strategies.
Identify strategies and tactics for creating and using folksonomies.
Summarize and deploy typical social media metrics.
Explain the concept of gamification in relation to social media, including peer-based endorsements.
Identify and use tactics for gathering and analysing data.
Explain specific user-tracking techniques.
Track virtual and brick-and-mortar business using social media and Web technologies.
Explain and interpret data reuse strategies.
Create reports about strengths and deficiencies of existing social media strategies


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