A sure way of becoming an indispensable part of a web or marketing team is to acquire – and be able to demonstrate – a working knowledge of e-commerce strategies. CIW E-Commerce Specialist allows you to do just that, studying online at your own pace and convenience.
This programme is a natural step from the CIW Web Foundations course, and therefore assumes candidates already have an understanding of the foundations of web technologies, along with the ambition to master e-commerce strategies and site design. They are likely to be working in one of the following sectors:
Web and Graphic Design
Business from other sectors for which web technology is fundamental.
As the course progresses, candidates learn advanced methods for conducting business online, including the marketing and legal issues involved – plus the technologies and software which enable e-commerce specialists to excel in their work. All of this is ideal preparation for progressing your career to the next level.
KEY LEARNING POINTS
This courses teaches how to conduct business online and manage the technical issues associated with creating an e-commerce website.
Through a range of fascinating, in-depth modules, learners will discover the similarities and differences between traditional and e-commerce, exploring e-commerce technologies up to a sophisticated level. Course content includes:
Law and the Internet
Web marketing goals
Online product promotion
Customer relationship management (CRM) and e-services
E-commerce site creation packages – outsourcing
E-commerce site creation software
Site development software implementation
E-commerce site development using commerce server
Creating an online catalogue
Inventory control and order processing
E-service implementation and support
Transaction and website security
Site management and performance testing
ADVANTAGES OF THIS COURSE
Learners can transform their existing knowledge of web technology and become advanced users of e-commerce practices and site design.
It is accessible for a wide range of professionals who already use the internet at work, from web Designers to IT Consultants, Marketers – and people in a wide range of other technology-focused businesses.
The CIW E-Commerce Strategies and Practices course prepares candidates to take the CIW E-Commerce Specialist exam, which, if passed, leads to CIW E-Commerce Specialist certification.
Candidates who also pass the CIW Web Design Specialist exam earn the advanced CIW Web Design Professional certification.
Upon completion, learners will have a new, advanced set of career skills including:
Designing and implementing commerce-driven websites
Identifying customer needs
Monitoring customer usage patterns
Determining order processes and service after sales
Considering how e-business solutions can increase sales.
Units of Study
Electronic Commerce Foundations
Law and the Internet
Web Marketing Goals
Online Product Promotion
Customer Relationship Management (CRM) and E-Services
E-Commerce Site Creation Packages — Outsourcing
E-Commerce Site Creation Software
Site Development Software Implementation
E-Commerce Site Development Using Commerce Server
Creating an Online Catalog
Inventory Control and Order Processing
E-Service Implementation and Support
Transaction and Web Site Security
Site Management and Performance Testing