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LEADr Diploma in Commerciality



In the real world, choices and decisions come thick and fast. There’s rarely enough time to research and analyse a proposition as thoroughly as you would like. The LEADr Diploma in Commerciality is an advanced course that covers the fundamentals of business as well as delving much deeper into more advanced cases and learning objectives relevant to making decisions in the business world.
The unique and key concept behind the philosophy of the diploma is the 54:70 Success Matrix™. The core curriculum recognises that an individual should have both the skills and the experience to be successful. Having strong theory but no experience or knowledge will not be sufficient and equally being “business-savvy” but lacking key theoretical skills will also have a negative impact on potential business success.
The unique methodology picks out the essentials of competitive and commercial strategy, links them with financial, organisational and people assessments and applies them to “go/no go decisions”, with the participant’s own money (don’t worry, it’s virtual!).
Learn, practice and apply our simple and powerful business analysis methodology.
This course is the only training programme delivered online that gives learners both the skills and experience using a unique concept of simulation based learning, giving real life examples using role play to build practical skills through a Experiential Learning Environment. The material is underpinned by a research programme at the University of Hertfordshire as well as teaching at University of Cambridge and is based on core competency models within top global corporates.
The course utilises the 54:70 Success Matrix™ which is an invaluable concept for individuals to find the perfect balance between skills and experience. It allows students to make success a consistent, tangible result of business. The course delivers both skills and experience using the application of Experiential Learning and Experiential Profiling, engaging the students in practising and developing the key skills and knowledge of business.

To introduce students to the 54:70 Success Matrix™ and the main 9 Key Personal skills for success.
To understand the importance of business acumen and how to quantify and develop it to be successful.
Learn a powerful methodology to understand what makes a business and a business person successful.
To understand how to analyse a business and make good decisions.
To understand the link between commerciality and successful corporate leaders & decision makers.
To reflect on key strengths as well as areas for improvement and plan for further development.
To develop proficiency in applying the methodology in the workplace to assess any businesses (external or internal) and identify opportunities.
Throughout the course you will work on developing fundamental skills and experience in line with the 54:70 Success Matrix™:
The 54 – The 9 Skills for Personal Success:
Problem solving
Team player
Business Astuteness
Decision Judgement
Technology appreciation
The 70 – the 10 Factors for Business Success:
Market Size
Market Growth
Market Profitability
E.g. Design
E.g. Price
E.g. Sales
E.g. Marketing
Company Financials
Entrepreneurs Characteristics
Deal Dynamics
Online Leaderboards show the performance based on your Return on Investment against the model answer and an overall combination.
A comprehensive feedback report shows your current level of business acumen, both as an individual and as a team (only if team licence is purchased), and a description of how you can improve your skills further moving forwards, benchmarked against cohort average and compared to industry standards.
CPD Certification upon completion.
24 hour access to the course content for 12 months.
24 hour, Monday to Friday support.
Units of Study
Level 4 – Reflective Diagnostic & Personal E-Portfolio
Level 5 – Advanced E-Academy & Learning
Level 6 – Advanced Cases and Exam

Course Details

Qualification = Other external awarded qualification

Awarding body = CPD

Location = online

Duration = Self paced

Course Access = 12 months


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    Contact Info

    • Shrewsbury Mews, London W2 5PN
    • 0207 5118201
    • info@etrainlondon.co.uk